Private: Glossary

Here are a list of some Copywriting as well Content Writing terms and definitions might help you.

Above the fold

It refers about the top section of a website that visitors can see without having to scroll down.

Acknowledgement email

It refers about an acknowledgement of an email confirmed by visitor the site.


It refers about a style of advertising. The name is combination of the words ‘advertisement’ and ‘editorial’. The premise of advertorial is to offers some kind of helpful information as part to the regular articles.


Addressee Not Known


It refers a sequence of automated emails sent to site visitors who have already confirmed their email addresses as a result into your mailing or purchase a product or signing up of membership or newsletter . Usually auto responder contain helpful information to the customer relevant to the product purchased.


The value that a buyer gets from a product feature.

Business to Business – B2B

Copywriting that sells a business product or service to a business

Business to Consumer – B2C

Copywriting that sells a business product or service to a consumer

Bulk Mail Center – BMC

It refers about direct-response mailers a highly-automated mail processing system for sending out mass mailings.

Call Out

It refers a pay attention a specific quote that encourage the visitor to read the body copy.

Call to Action – CTA

The part of a promotional message that invites the reader or viewer to act.

Click Through Rate – CTR

The percentage of prospects who opened and received your email and clicked through on a hyperlink on online sales page.

Content management system – CMS

It refers an application used to create, edit, manage and publish content on digital platforms.


Words, both written and spoken, designed to sell a product, service or brand.


Someone who writes promotional copy.


The act of writing promotional copy.

Cost Per Thousand

The total cost of a promotion (including copy, design, list rental, printing and mailing costs, and postage charges) divided by the number of impressions was made in the thousands.


Someone who has bought a product or service. Synonymous with Buyer and Client.

Customer Relationship Management – CRM

It was created to define a whole class of information systems or tools that automate customer contact functions.


 Statistical data relating to the population and particular groups within it. Includes such things as age, gender, income and marital status.

Direct Response Copywriting

Copywriting that addresses the needs of one individual, and aims to solicit an immediate, measurable action.

Email Marketing

It refers a form of marketing by using email to a specific list to let them know about promotions.

Email Newsletter

A newsletter is a type of regular distribution to subscribers and usually addresses a particular subject.


An aspect of a product or service, such as its weight or height. See Benefit.

Forwarding Order Expired – FOE

The order to forward mail to a new address expired.

Free Standing Insert – FSI

An unattached promotion found in a newspaper or magazine.


The main sentence or sentences at the top of a promotional message.

HTML – Hyper Text Markup Language

A markup language for web pages. It’s the code used to structure the copy, present images, and create hypertext links between pages.


It’s a graphic or part of text in an Internet document that can link readers to another page, or another part of a document.


It’s a word that resume the main themes of a text. Identifies important ideas and themes to serve as a reference for research.

Landing Page

A single page on a website designed to promote one product or service, or to solicit one action, such as subscribe to a newsletter.


It’s a marketing term used to describe the beginning of a potential customer’s interest in a particular business product or service. Leads are contacts who have shown interest in some type of product or service.